Omar K. Mohammed and Ali K. Mohammed
Abstract:
Within the evolving nexus of innovation and heritage in the fashion industry, the advent of generative artificial intelligence (AI) has been identified as a critical catalyst,
precipitating a redefinition of the paradigms of creativity and operational efficiency. This scholarly investigation delves into the profound effects of generative AI’s incorporation into fashion, accentuating its instrumental role in augmenting productivity, expediting access to the market, and enhancing the quality of customer service. The paper meticulously examines how generative AI underpins the generation of novel designs and virtual prototypes, thereby catalyzing a paradigm shift in product development, marketing strategies, and sales operations. Such technological advancements are not merely facilitating unprecedented avenues for creative expression and efficiency but are also fundamentally altering the dynamics of online retail through the customization of shopping experiences via accurate size and fit predictions, consequently diminishing return rates and bolstering consumer satisfaction. Furthermore, this research scrutinizes the impact of AI on the realm of fashion design, uncovering a measured optimism among designers who acknowledge AI’s potential to amplify creativity while maintaining the indispensable element of human intuition. Through an exhaustive analytical framework, this document elucidates the manner in which generative AI not only streamlines operational processes and refines consumer interactions but also signifies the commencement of a novel epoch of innovation within the fashion sector, oriented towards addressing consumer preferences and promoting inventive design.